Casual Sloths

GM Enterprise Holdings is a performance-focused lifestyle brand founded by former NCAA hockey players. Built from real experience on the ice and in everyday life, the company creates high-quality products designed for athletes and active individuals. We understand busy, demanding routines — from early morning training and long work shifts to coaching kids and staying active. That’s why our products are reliable, practical, and made for real-world performance and recovery. Whether you’re at the rink, gym, field, or at home, GM Enterprise Holdings delivers products that fit naturally into your daily routine.