It sounds like KIT and the KITSUNE bot ecosystem have a well-thought-out plan to integrate community engagement and reward mechanisms. The tie-in with Japanese folklore adds an intriguing cultural element to the project as well.
Projects will advertise through Kitsune, the proceeds raised are subsequently channeled back into the community in the form of buybacks, with users who stake $KIT are eligible to receive a percentage of the redistributed tokens. So as you can see, Kitsune relies on the activity and engagement of its community to collateralize itself. The model is being designed with multiple access points and deflationary mechanisms in order to maintain a healthy and diverse ecosystem.