ROY is a digital innovation platform that integrates blockchain, NFTs, and AI to bring real value to the F&B franchise industry. Consumers earn rewards like NFT fragments, tokens, and voting rights based on their purchases, while AI delivers personalized promotions and benefits. The platform connects consumers, franchisees, and partners, boosting efficiency and transparency across online and offline interactions. Gamification features encourage engagement, rewarding users for activities like purchases and reviews, driving long-term participation and ecosystem growth.