RippleEffect

With a robust 23+ year journey in B2B SaaS, IoT and hardware sectors, my expertise has been in driving growth and customer engagement. I’ve led marketing strategies at Fortune 500, at small tech companies and at B2B SaaS startups. My technical background, paired with a full-stack marketing expertise, has been pivotal in managing and growing two global P&Ls of $150M each. This experience deepened my understanding of financial dynamics and the strategic importance of data-driven decisions. Winning the 3M Global Marketing Excellence Award, I demonstrated my ability to reinvent go-to-market strategies for maximum impact. I'm not just a strategist; my advocacy for AI in marketing has transformed operational efficiencies, nurturing a culture of innovation within my teams. I've built and scaled high-performing marketing and SDR teams, fostering a culture of continuous learning and professional growth. I have successfully targeted diverse sectors, including SMBs, enterprises, and government agencies, and am fluent in Spanish and French. This global and multicultural exposure has enriched my capability to deliver solutions that resonate across various market segments.